YouTube: Small Business Ad Marketing

Many small business owners mistake YouTube advertising as daunting because of it's global reach. Our challenge was to craft a video that communicated the channel's microtargeting and geotargeting features in a digestible way. To bring this video to life, our animators mixed 3D environments with 2D characters, resulting in a fun, unique aesthetic that works for Google. We also localized the video in multiple languages to give it a global reach.