YouTube: Small Business Ad Marketing
Many small business owners mistake YouTube advertising as daunting because of it's global reach.
Our challenge was to craft a video that communicated the channel's microtargeting and geotargeting
features in a digestible way. To bring this video to life, our animators mixed 3D environments with
2D characters, resulting in a fun, unique aesthetic that works for Google. We also localized the
video in multiple languages to give it a global reach.