YouTube: Small Business Ad Marketing
YouTube knew that as an iconic video-sharing site, they can feel too broad and daunting for small business
advertisers. Our challenge was to craft messaging to communicate to SBOs that, through YouTube, they could
actually micro-target customers with specific interests, narrowing the focus to their ideal audience. To
bring this video to life, our animators mixed 3D environments with 2D characters, resulting in a fun, unique
aesthetic, and a rare glimpse at how our artists probably see the world on a daily basis.