Ad Council | FEMA

National Emergency Preparedness Campaign

Across multiple campaigns, The Ad Council and FEMA turned to Newfangled to bring a digital-first approach to their PSAs, maintaining a uniform tone and aesthetic throughout. Whether engaging kids and parents about being "Prepared, Not Scared," promoting safe practices during the coronavirus pandemic, or engaging families about making an emergency plan in case "disaster comes knocking," we designed the messaging to encourage emergency preparedness without resorting to scare tactics. We also worked with a cultural consultant every step of the way to ensure that everything, from the characters to the taglines, would speak to the diverse audience that reflects today's United States.

Getting this vital information to as many people as possible, as quickly as possible (particularly when it came to the COVID-19 pandemic), was a priority for FEMA. So, with each project, the Newfangled team has worked swiftly to concept, write, design, and animate a series of assets that include multiple variations of each video, radio ads, web banners, social posts, billboards, and kiosk signs ALL in English and Spanish. This information could help many families stay safe, so Newfangled is proud to bring effective messaging to the masses when we all need it most.