Student Universe

Digital Video Brand Campaign

StudentUniverse is an energetic brand that offers do-it-while-you're-young travel deals to college students. Searching for those who were ripe for wanderlust, we followed affinity trends to identify two groups - the fashion aficionados and the sports enthusiasts. We then traveled the globe creating highly-stylized imagery with a small and nimble crew. We shattered benchmarks on YouTube, Hulu, and Facebook. The campaign strategically targeted the college sports and fashionistas with out-of-home buys near college campuses, on jumbotrons during sporting events, and Fashion Week. In the end, we captured an authentic, personal, and yet truly global campaign for StudentUniverse.

Behind the Scenes