Google Fi

Direct Response Digital Video Campaign

Newfangled and Google Fi have been partnering since 2018 to establish the brand’s video aesthetic and tone. So when Fi’s new family features were ready to drop, we brought that same successful approach to a new series of 15-second targeted social ads. Newfangled was tasked with writing, designing, and animating a slate of videos that effectively and succinctly described Fi’s three main product offerings for families. Each spot required unique animated scenes that combined emotional needs brought to life and illustrated representations of the features to build understanding. The result is a clear, uncomplicated, and winsome campaign that connects with parents who want safe mobile service for their family.