We’ve been a long-time partner for Google Fi, so Newfangled Studios answered the call to drive direct response
sales across YouTube, social, and display resulting in an average of 20% lift in consideration & 10% lift in aided awareness.
By combining narrative elements with performance boosters like on-screen text for sound-off viewing,
we delivered results that kept Newfangled in Fi’s plans all year long.
The DV360 Programmatic buy called for both animated and static banner ads. We put our knowledge of instant impact advertising
best practices to use here, and came up with these ultra-cute and ultra-effective creatives.
To learn more about animated video campaigns at Newfangled Studios, reach out to us!