Google | Disney

Star Wars Day Social Activation

How do massive brands like Google and Disney “show up” in a fandom-driven moment like Star Wars Day? The answer is to celebrate instead of sell. Newfangled worked with the Google app’s marketing and social teams to add an extra dimension to May the Fourth, inviting fans to place a 3D version of Grogu (aka. Baby Yoda) into their own environments and take a photo with him. With a hype video shared across Google’s owned handles and media, and instructional videos on Snapchat, the campaign built on the growing enthusiasm for the big day, while the #HelloGrogu was there to drive sharing of photos across social platforms and provide Google with clear measurements. The force was strong with this one!

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