Google and YouTube have been close client partners with Newfangled since 2012, so we were the perfect small business to help tell their story to...well...other small businesses.
Our challenge was to craft a global campaign that communicated the channel's microtargeting and geotargeting features in a digestible way. To bring this video to life, our animators mixed
3D environments with 2D characters, resulting in a fun, unique aesthetic that works for Google. We also localized the video in multiple languages to give it a global reach.