Google XIOS

Digital Video Campaign

How do you get 145,000 downloads in just 10 days? Tap Newfangled Studios. With an emphasis on timeliness during the holiday gifting season, Google's app marketing teams brought on Newfangled Studios to concept, write, design and animate a suite of targeted videos, banners and paid social ads to drive downloads of their top-rated apps. Developed using best practices for Google App Campaigns & Social, the results were KPI - crushing and resulted in Newfangled becoming the exclusive DR video agency for the Google app in 2021.