ASICS | Runkeeper

Branded documentary

Newfangled has been creating download campaigns for some of the top apps in the Google Play and Apple App Store for years. That’s why Asics tapped us to promote their running app, Runkeeper. We began with a brand-level content series featuring inspiring runners who use the app for training.

After researching each subject and outlining their stories, we took a small and agile crew to film in Virginia and England respectively. In addition to the long-form campaign, we also developed lower-funnel assets for YouTube, Facebook, Instagram and Twitter.