Onfleet

Digital Video Campaign

As COVID-19 increased the consumer demand for delivery around the world, businesses that needed to adapt were looking for a delivery software solution. Onfleet is a brand that specializes in the "last mile" (the final leg of a product’s delivery journey) and positive customer experiences. Newfangled was asked to produce an animated explainer video that clearly defined Onfleet's place in a complex industry and what benefits they offer their clients. This was also the brand’s first video, so Newfangled was responsible for developing an aesthetic that would help Onfleet stand out in their competitive marketplace. Blending 2D and 3D illustration, our designers constructed a unique visual approach that gave the brand a dynamic energy and helped it go the extra mile.