Nuts.com is a family-owned company that has built an entire online snacking empire filled with personality -- fun, bright, modern, and playful. Before spending too much on one direction, they wanted to test the messaging on YouTube.
Newfangled tailored multiple messaging approaches to speak to each of those qualities. We then brought their nut characters to life with whimsical animations and clever copy, while capturing the essence of Nuts.com to create a YouTube ad campaign that would serve as both a promotion and a test.
To learn more about Newfangled Studios and our approach to effective digital video campaigns, reach out to us!