Nuts.com

Nuts.com mixes it up on YouTube with big personality

When Nuts.com wanted to test messaging on YouTube and make a big splash without breaking the bank, they turned to Newfangled for our platform expertise and creative wizardry.

A creative variety pack

Nuts.com is a family-owned company that has built an entire online snacking empire filled with personality -- fun, bright, modern, and playful. Before spending too much on one direction, they wanted to test the messaging on YouTube. Newfangled tailored multiple messaging approaches to speak to each of those qualities. We then brought their nut characters to life with whimsical animations and clever copy, while capturing the essence of Nuts.com to create a YouTube ad campaign that would serve as both a promotion and a test.

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YouTube ad campaign that delivers personality

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"Overall, love, LOVE, LOVE!
Or more specifically, *chef's kiss*"
"This is beautiful! Outstanding work."
"You guys were the best partners for this. I so appreciate everything you did to help bring the story of Team UNBROKEN to life!

YouTube ad campaign that delivers personality

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More work

Explore our recent case studies to witness firsthand how our creative marketing strategies have driven engagement, boosted brand awareness, and delivered tangible results for our clients.