Journey through ideas, stories, and insights

Amp spotlight: Members choose the top campaigns, including everything from a life-size Polly Pocket from Mattel and Airbnb to a Taylor Swift “Eras Tour” hack

Newfangled Studios brings its expertise in social-first creative production, while Sundogs offers AI-driven data analysis and optimization. Together, they will develop strategies to create adaptable creative assets and measure their impact.

Capturing attention on social is akin to chasing a greased pig at a county fair – slippery, frustrating, and often fruitless. Brands are constantly vying for a fleeting glance from consumers who are bombarded with an endless stream of content. You only have a hot second to catch an impression, so you better bring your A-game. 

Newfangled Studios has built its business around a core set of values called the "North Star." Inspired by the actual North Star, the company's mission focuses on creativity, innovation, business results, respect, inclusion, and forward progress.

Newfangled Studios has experienced growth in recent years. Founder and ECD Macaela VanderMost elaborates on how the agency has made significant gains with major clients such as Google.

Newfangled Studios won four awards at the 30th Annual Financial Communications Society (FCS) Portfolio Awards. Founder and ECD Macaela VanderMost speaks to the importance of partnership behind these accolades.

Social media advertising is a complex landscape, and creating effective paid social campaigns can be challenging for brands. Newfangled Studios weighs in on navigating the complex world of paid social ads.

Newfangled Studios Founder and ECD Macaela VanderMost weighs in on the changing landscape of women's sports and how advertisers weigh in.

Brands should approach women's sports with authenticity and inclusivity. Macaela VanderMost from Newfangled Studios emphasizes the importance of the "Nothing About Us, Without Us" approach, which involves representation for women in creative and strategic roles.