Journey through ideas, stories, and insights

In 2025, Newfangled Studios will double down on what makes us a leader in creative production—by investing heavily in three core areas: social media, digital video and quick-turn production. These specialized “studios” are part of our strategy to stay ahead of the rapidly changing media landscape, ensuring we create platform-specific work that drives engagement where audiences spend their time.

Newfangled Studios brings its expertise in social-first creative production, while Sundogs offers AI-driven data analysis and optimization. Together, they will develop strategies to create adaptable creative assets and measure their impact.

Newfangled Studios has built its business around a core set of values called the "North Star." Inspired by the actual North Star, the company's mission focuses on creativity, innovation, business results, respect, inclusion, and forward progress.

Newfangled Studios has experienced growth in recent years. Founder and ECD Macaela VanderMost elaborates on how the agency has made significant gains with major clients such as Google.

Newfangled Studios won four awards at the 30th Annual Financial Communications Society (FCS) Portfolio Awards. Founder and ECD Macaela VanderMost speaks to the importance of partnership behind these accolades.

Social media advertising is a complex landscape, and creating effective paid social campaigns can be challenging for brands. Newfangled Studios weighs in on navigating the complex world of paid social ads.

Newfangled Studios Founder and ECD Macaela VanderMost weighs in on the changing landscape of women's sports and how advertisers weigh in.

Brands should approach women's sports with authenticity and inclusivity. Macaela VanderMost from Newfangled Studios emphasizes the importance of the "Nothing About Us, Without Us" approach, which involves representation for women in creative and strategic roles.

The stakes are higher than ever. With increasing anti-LGBTQIA+ sentiment, consumers are demanding more than just rainbow-themed marketing. Macaela VanderMost explains how brands can build genuine loyalty.