Orangetheory Fitness uses member results to transform curiosity into conversion for a national campaign.
To break the mold of skippable member stories, we went with a distinct, artistic look made to stop the scroll.
Shifting Orangetheory from a known name into an understood experience.
Beyond the orange lights, Orangetheory is about transformation. We featured real members to show the felt results of their signature mix of science, strength and cardio created to burn fat and build muscle.
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Created for multiple platforms
Our production plan included a content suite of over 150+ assets for the main campaign and 96 total assets for promotions. Created for platforms ranging from TV to social to screens in studios across the country.
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"Overall, love, LOVE, LOVE!
Or more specifically, *chef's kiss*"
"This is beautiful! Outstanding work."
"You guys were the best partners for this. I so appreciate everything you did to help bring the story of Team UNBROKEN to life!
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More work
Explore our recent case studies to witness firsthand how our creative marketing strategies have driven engagement, boosted brand awareness, and delivered tangible results for our clients.
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