Winner of an AdClub Creative Award, and 25% lift in brand awareness on YouTube
StudentUniverse wanted to speak to travel-seeking college students in an authentic way, so they tagged Newfangled Studios for their digital video expertise to craft a world class travel campaign.
Seeing the world in style
StudentUniverse is an energetic brand that offers do-it-while-you're-young travel deals to college students. Searching for those who were ripe for wanderlust, we followed affinity trends to identify two groups - the fashion aficionados and the sports enthusiasts. We then traveled the globe creating highly-stylized imagery with a small and nimble crew. We shattered benchmarks on YouTube, Hulu, and Facebook. The campaign strategically targeted the college sports and fashionistas with out-of-home buys near college campuses, on jumbotrons during sporting events, and Fashion Week. In the end, we captured an authentic, personal, and truly global campaign for StudentUniverse.
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25% lift in brand awareness on YT (plus an AdClub Award winner)
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"Overall, love, LOVE, LOVE!
Or more specifically, *chef's kiss*"
"This is beautiful! Outstanding work."
"You guys were the best partners for this. I so appreciate everything you did to help bring the story of Team UNBROKEN to life!
25% lift in brand awareness on YT (plus an AdClub Award winner)
Behind the Scenes
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