YouTube’s Brand Anthem Makes Big Splash at Cannes
Google’s CreativeWorks team asked Newfangled to create a film for Cannes that brings to life a “World of Love” to celebrate the diverse audience of YouTube.
A film celebrating what we love
Google’s CreativeWorks team asked Newfangled to help them create an audio-visual “World of Love” that would serve as YouTube’s manifesto at the 2022 Cannes International Festival of Creativity. With the freedom to capture scenes and stories that were heavy on joy and light on branding, we built a piece demonstrating how people adore the content they find on YouTube, and watched our client unveil it as their keynote on the biggest stage.
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A destination for play.
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A destination for play.
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