Expanding the Sonos Sound: Paid Social Powers New Audience Reach
In 2024, home-audio giant Sonos was preparing to launch its first-ever set of headphones to compete directly with some of the industry’s most premium names and looked to Newfangled Studios to expand their landscape-shaking product launch across paid social with bespoke creative.
Turning Headphones into a Social Sensation
After developing social-first video concepts that covered everything from ASMR to GRWM, Newfangled captured cinematic, lo-fi, and still imagery during a three-day shoot window in Los Angeles, arming our post-production team with the broad content needed to effectively communicate each industry-leading feature of the new Sonos Ace headphones.
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Speaking to a Brand New Audience
Sonos knew success meant speaking to not only current customers, but also attracting an entirely new customer; one shopping for the best premium headphones with no brand experience with Sonos. Social was key to reaching those new ears. We spoke their language, making content directly targeted to scratch their brains based on what we knew they loved, driving them to click that shop now button.
"Overall, love, LOVE, LOVE!
Or more specifically, *chef's kiss*"
"This is beautiful! Outstanding work."
"You guys were the best partners for this. I so appreciate everything you did to help bring the story of Team UNBROKEN to life!
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