MassMutual salutes those who serve with long form content
Letting the subject outshine the brand
We let the brand’s messaging take a back seat while adding only tasteful nods and subtle language hints throughout to compliment Gretchen’s story. As a long form piece, we needed to hook viewers early. To keep viewers engaged, Newfangled Studios leveraged the emerging story arc, proven effective by Google’s Creative Works, to unfold the story in a way that was authentic to the platforms it’d be presented on.
Go Short To Go Long
We took a cue from the movie industry and cut short form trailers optimized for Facebook, LinkedIn, and Instagram. These teasers worked to promote brand awareness at second zero, and encourage engagement.
A Strong Client Relationship
Newfangled Studios worked to delight the client, offering thoughtful collaboration during the creative stage, a fun and professional atmosphere throughout the production, and a fast but meticulous process in post that exceeded schedule expectations.
