Timex campaign shines light on what’s most important
What do you take time for?
As part of the Timex campaign, "What do you take time for?", we developed a series of short, documentary-style ads. To appeal to three distinct buyer personas, these spots profiled three different long-time Timex customers (including fashion designer Todd Snyder) and followed them as they took time to do what they love. The project seamlessly wove the brand into the characters' personal stories. We took time for this one because it was an exciting opportunity to partner with a legendary brand.
The project seamlessly wove the brand into the characters' personal stories. We took time for this one because it was an exciting opportunity to partner with a legendary brand.
A keen attention to craftsmanship
We treated this documentary series the same way Timex has treated their watches for generations; with a reverence for all parts of the craft. The films served as an opportunity for us to tell real stories in a beautiful way.
