Digital/Social Campaign

Staples helps millions of students get excited and ready for what’s next. Newfangled Studios has worked with Staples for more than a decade, but in 2022 we were invited to pitch strategy and creative for their biggest season, with digital and social video at the center of the campaign. The results were thirty-three unique assets - for retail stores and– spread across different platforms, all of them truly forward-thinking!

Game On. Platform Forward.

With a rallying cry of “Go Forward to School,” every kid in this campaign had to be in constant motion, so we looked to video games for inspiration; from side-scrollers to mobile games.

A+ for AR

By thinking social first, we were able to partner with Snapchat and deliver Staples’ first-ever AR lens for the platform. This gamified feature invited parents and kids alike to claim the newest products and trends with just a tilt of the head.

Behind the Scenes