Gen-Z'ers are the fully immersed "on-demand" generation, and that extends to their need for a
car to drive at any given time. We had the opportunity to work with our friends at Zipcar on a
campaign focused on attracting college students to enroll at a time when traditional car rental
companies still won’t rent to them. Mixing their brand's playful typography treatment with
colorful aspirational footage, we were able to build an exciting, eye-catching spot that captures
the spark and spontaneity of the target audience.