Untapped: Macaela's Story
Diversity breeds innovation. And yet, despite today's audiences being the most diverse ever
in history, the advertising industry is still largely led by white men. For Newfangled's original
video series, we feature some of the most influential people in the design and advertising
fields to see how we can make this right. The industry took notice, with one video kicking off
the 3% Conference and the series winning a Hatch Award. It's a project that is personal to us
as a company, and a call to action we are passionate about. Spread the word.