Timex: Take Time

As part of the new Timex campaign, "What do you take time for?", Newfangled developed a series of short, documentary-style ads. We profiled three different long-time Timex customers (including fashion designer Todd Snyder) and followed them as they took time to do what they love. The project was filmed in a documentary-style and seamlessly wove the brand into the characters' personal stories. We took time for this one because it was an exciting opportunity to partner with a legendary brand.