StudentUniverse: Brand Campaign

StudentUniverse is an energetic brand that offers do-it-while-you're-young travel deals to college students. Searching for those who were ripe for wanderlust, we followed affinity trends to identify two groups - the fashion aficionados and the sports enthusiasts. We then traveled the globe creating highly-stylized imagery with a small and nimble crew. We shattered benchmarks on YouTube, Hulu, and Facebook. The campaign strategically targeted the college sports and fashionistas with out-of-home buys near college campuses, on jumbotrons during sporting events, and Fashion Week. In the end, we captured an authentic, personal, and yet truly global campaign for StudentUniverse.