StudentUniverse: Brand Campaign
StudentUniverse is an energetic brand that offers do-it-while-you're-young travel deals to college
students. Searching for those who were ripe for wanderlust, we followed affinity trends to identify
two groups - the fashion aficionados and the sport enthusiasts. Newfangled then created highly-stylized
footage and imagery that captured their energy and created contextual experiences in train
stations, sporting events and even Fashion Week to target them. And in the spirit of the audience,
this campaign was almost completely cast through organic outreaches via Instagram and shot with
small crews to capture something authentic, personal, and yet truly global.