StudentUniverse: Brand Campaign

StudentUniverse is an energetic brand that offers do-it-while-you're-young travel deals to college students. Searching for those who were ripe for wanderlust, we followed affinity trends to identify two groups - the fashion aficionados and the sport enthusiasts. Newfangled then created highly-stylized footage and imagery that captured their energy and created contextual experiences in train stations, sporting events and even Fashion Week to target them. And in the spirit of the audience, this campaign was almost completely cast through organic outreaches via Instagram and shot with small crews to capture something authentic, personal, and yet truly global.