Payfactors - Explainer
Eye-opening data may be informative and a good UI might be the key to a great experience… but neither is terribly exciting or engaging in an online video.
We were tasked with driving brand awareness while adding energy and humanity to an explainer for Payfactors’ new platform which empowers compensation professionals.
Leveraging their brand colors and super-sizing their interface, we blended contemporary motion graphics with a dash of live-action footage to make something that happens
on a small screen in an office fell more like an event and connection worthy of the big screen.