Oofos - Feel The Oo

OOFOS wanted to speak to their brand muse, a fitness-minded woman with a running focus, and to visibly show what it feels like when you wear OOFOS. We constructed a storytelling format that shows how motivated the muse is and how OOFOS prepares her for her next workout. Then, to bring the OO moment to life, we created a post effect that simulated the way OOFOS help you recharge and remove stress from your body. Of course, it helped the creative process to walk around in the most comfortable shoes ever prior to filming. You know. For research.