OOFOS: Feel The OO

The insight driving this live-action spot was simple: people who try on OOFOS shoes end up buying them because they are so damn comfortable. But in the world of online shopping, how do you get that point across? The answer was storytelling designed to help the viewer "feel" the experience: that "OO" moment. We built a sensory story around our actor, showing how OOFOS prepares her for her next workout. Then, to bring the "OO" moment to life, we created a post effect that simulated the way OOFOS help you recharge and remove stress from your body. The development, shoot days and post-production took some long hours, but it helped the creative process to spend all that time in the most comfortable shoes ever. You know. For research.

Campaign Photography

Process