Oofos - Feel The Oo
OOFOS wanted to speak to their brand muse, a fitness-minded woman with a running focus, and to
visibly show what it feels like when you wear OOFOS. We constructed a storytelling format that
shows how motivated the muse is and how OOFOS prepares her for her next workout. Then, to bring
the OO moment to life, we created a post effect that simulated the way OOFOS help you recharge
and remove stress from your body. Of course, it helped the creative process to walk around in
the most comfortable shoes ever prior to filming. You know. For research.