We love this brand. When they came to us to create a series of videos that hyped their, as they
put it, relatively un-sexy asset protection products, they (refreshingly) wanted to take a humorous
approach that pushed the envelope. They have an incredible sense of humor, so we developed a
"SpokesGuy" character that brought an irreverence (and arrogance) to pitching the products. Throughout
the series of videos that appear across their digital channels, this comedic approach has helped
McCue to stand-out in the industry and provided some of the most fun shoot days ever.