McCue: Bumpers

We love this brand. When they came to us to create a series of videos that hype their, as they put it, relatively un-sexy asset protection products, they (refreshingly) wanted to take a humorous approach that pushed the envelope. They have an incredible sense of humor, so we developed a "SpokesGuy" character that brought an irreverence (and arrogance) to pitching the products. Throughout the series of videos that appear across their digital channels, this comedic approach has helped McCue to stand-out in the industry and provided some of the most fun shoot days ever.