Jenny Craig: My Full Plate

How does a weight-loss and wellness brand earn the attention of busy moms who are so... well... busy, they barely have time to take care of themselves? The answer was found by creating reality content that gives them a break and a bit of inspiration in just a few minutes. We collaborated with Jenny Craig to concept, shoot, edit and distribute an original web reality series that followed Catie and James, a couple who need help to look their best for a family wedding. Our cameras were there every step of the way as the stakes rose and the weight dropped, drawing in thousands of viewers.