Google: Director Mix

When Google launched their new "Director's Mix" technology to provide brands with unprecedented options for creating custom video ads with interchangeable imagery, messaging, audio and targeting, they need two things: someone to do it for the first time and someone to explain it to everyone else. We were chosen for both. We created the templates used to create dozens of ads for the Pixel 2, capable of swapping details to target seasonality, affinity groups, price promotions and more. Then we did it again for the Google Home Mini. And with those two "firsts" under our belt, our next project was a dynamic explainer video for Google to share with the rest of their agency partners, launching the Director’s Mix era of online advertising.