St. Joseph Aspirin: Love In Your Heart
St. Joseph was considering a social media push and possibly new brand positioning to make their
heritage brand more relevant while their competitors were all leveraging the risks of cardiac disease.
Newfangled took a step back and helped them find the white-space in the market while turning their
history into feel-good nostalgia. The animated character and heartwarming messaging we produced
for social video were so beloved that it evolved into a national television spot. The team at
Newfangled and St. Joseph were beyond pleased to learn the video received amazingly high ratings
when tested by Nielsen's Consumer Neuroscience. So, both hearts AND minds loved the ad.