St. Joseph Aspirin: Love In Your Heart

After more than a century in the aspirin business, St. Joseph had become a challenger brand in the category and needed to close the gap. We took a step back and helped them find the white-space in the market while turning their history into feel-good nostalgia. The animated character and heartwarming messaging we produced was created with a digital-first strategy that put social success as our main goal. Thinking ahead, we crafted something with the flexibility and legs to be used in the broadcast space too. Our internal team, as well as our partners at St. Joseph, were beyond pleased to learn the video received amazingly high ratings when tested by Nielsen's Consumer Neuroscience. So, both hearts AND minds loved the ad.

Global Campaign Assets

Process