LogMeIn: Bold 360

In a crowded arena where many tech companies are promising advance Artificial Intelligence as a customer-experience silver bullet, Bold 360 turned to us to help them stand out. Together, we identified a clear whitespace that Bold could own so they could humanize the process: a seamless customer-centric interface between live employees and conversational AI. Our designers dreamed and delivered a relatable group of illustrated characters and spaces around BB, Bold's charismatic chatbot mascot. A conversational script and effortless blend of 2D and 3D animation work together to add lightness and life while elevating Bold’s brand. Then we optimized and organized Bold's YouTube presence, and this centerpiece video was campaigned out to speak to their specific buyer personas, giving them a strategic suite of videos to serve to potential customers.