Photomath - Back to School
App awareness & download campaign
Back to school season is a test every year for math help app Photomath, but in 2023, they had most of
the answers in place: cool brand, cringe-core messaging, and a growing, devoted audience. What they
didn’t have was the time or team to make their big idea play everywhere. We jumped in and pumped out
600+ unique assets, from digital video to static social ads to lG Reels, YouTube Shorts, and TikToks
in less than six weeks, and now… we’re kinda BFFs.
KPIs were crushed on both sides of the pond
Photomath is an industry leader in terms of math apps throughout much of North America and Europe. High awareness is a strength,
but it means growth can sometimes be a challenge. However, the BTS campaign proved it was possible, delivering numbers that met
and exceeded KPIs in terms of installs and user growth in both the US and UK.