The Challenge:

Diversity breeds innovation. And yet despite today’s audiences being the most diverse ever in history, the advertising industry is still largely led by white men.

The Solution:

Newfangled decided to tackle the problem head on.

We’ve created this video series, Untapped, to get to the root of the problem. We’re flying around the world, talking to some of the most influential people in design and advertising to see if we can set this straight.


Fun Facts:

  • Untapped is a personal passion project for the team at Newfangled.
  • The first untapped animation, based on Macaela’s story, was created over the course of 6 months between other projects.
  • To watch the other videos in the series, visit newfangledstudios.com/untapped

Production Stills: