Staples was trying to drive home their slogan of Make More Happen. They came to us hoping we could help make something happen, to make more happen. When we delved into the core of the idea, we were very excited to bring the words to life.
We approached this by identifying what “more” was for a variety of different small businesses. Using good old fashioned casting techniques, we sourced about 9 business options for Staples to consider, and ultimately produced three of the stories. On set, we relied on our documentary roots to keep the stories authentic, while using high end crew and gear to add a cinematic touch.
Behind the scenes