Process

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Creative Brief

This serves as a springboard for the production. We identify the who, what, when, where, and why. We then start to identify how we’ll measure success. Once everyone is on the same page, we move onto the fun part.

Storyboards

You’ll recieve a PDF with a picture for every few seconds of video. This will help everyone imagine what the final piece will look like, and provide an opportunity to make changes before the production day.

Concepts

We come up with the big idea that drives the visual direction. Typically, we deliver a PDF with three concepts to start the conversation.

Scripts

Once we’ve settled on a concept, we put pen to paper. If your project is live action, we’ll write the dialogue and screen direction during this phase. If it’s animated, we’ll craft a voice over or title cards.

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Locations

Where we shoot the video makes a huge impact on the story. We’ll come up with several options that fit with the script, and let you choose the perfect location.

Casting

We’ll hold a custom casting call, pull from our pool of union/non-union talent or search for people with specific skills.

Logistics

We take care of the details from casting to location scouting, schedules, budgets. Relax–we got it!

Full Storyboards

We’ve now drawn every frame and ready to render it in the computer, paying attention to color, light and depth. The full storyboards will be an accurate representation of the animation.

Animatic

Basic movements are added, giving all stakeholders an opportunity to weigh in on pacing.

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Shoot

On production day, our craftsmen come together armed with our precise planning and the latest camera technology. You’re welcome to collaborate live on set while we capture your story.

Animation

Finally, we get to see the characters moving! This is when we put the final moves and transitions into action.

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Edit

A process with several steps as the story is cut, revised, and cut again with both sides giving input and critiquing.

Sound

Designing the sound to add the finishing touches, including sound effects, music, and professional voice over.

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Final Posting

The video is uploaded for final approval and then distributed out on its proper channels.